DATE: October 4-8, 2009
LOCATION: Helsinki, Finland
CONFERENCE TITLE: The 5th International Conference on Mass Customization and Personalization - Match Making
Download Proceedings from the 2009 Conference
Under this year's conference theme, Mass Matching, the conference will now look at new interesting and innovative ways of matching the preferences and offerings as well as leading-edge examples of customization, non-traditional and emerging new concepts of personalization and interaction and the newest customer-centric innovations.
The program of MCPC 2009 contains sessions on personalization and mass match making in large scales, co-design toolkits, custom manufacturing, open innovation, product design, service design, customer co-creation, customization value, customization communities, product family design, MC supply chains, and again many case studies.
The program will start with special interactive and introductory workshops about mass customization and personalization, followed by two full days of sessions around innovation and research. The last two days are dedicated to business aspects of MCP, first a business strategy focused seminar which is followed by a real innovation: an entire day of labs, which will offer you the unique opportunity to work one day with a smaller group of like-minded people on one dedicated topic.
- Jarmo Souminen, Conference General Chair
MIT Media Lab
The MIT Smart Customization Group is an MIT-Industry collaboration devoted to improving the ability of companies to efficiently customize products, services, and experiences in various industries and for diverse customer groups. This industry interest group aggregates the key players in the area of mass customization and strives to become a vital community of practice in this field.