MCPC World Conference Proceedings MCPC 2007
DATE: October 7-10, 2007
LOCATION: MIT Cambridge, Massachusetts, & Montreal
CONFERENCE TITLE: The 4th International Conference on Mass Customization and Personalization - Extreme Customization
Proceedings from the 2007 Conference
The MCPC 2007 is a multi-track conference featuring a unique combination of high profile keynotes with expert talks, panel discussions, interactive sessions, workshops, receptions, and much more. The conference will provide an in-depth discussion on co-design toolkits, mass customization strategies, product design for high variety, virtual models, lead user methods, customization value, market trends, open source architecture, customization communities, product family design, MC supply chains, and many case studies, often presented by the company's founder or CEO.
Bridging between academic research and management practice, the conference provides an interactive platform to learn about mass customization strategies and to discuss the latest technologies and enablers. The fourth MCPC conference will start at the MIT Media Lab, Massachusetts Institute of Technology, in Cambridge/Boston with an interdisciplinary focus on the new advancements in the field. The second part of the conference, hosted by HEC (Hautes Études Commerciales) Business School in Montreal, will address in the form of a business seminar the challenges to bring mass customization and personalization in retail.