DATE: October 6-8, 2003
LOCATION: Munich, Germany
CONFERENCE TITLE: The 2nd International Conference on Mass Customization and Personalization
Proceedings from the 2003 Conference
When Stan Davis first coined the term Mass Customization in Future Perfect way back in 1987 it was a new oxymoron. When I wrote the book on it ten years ago in 1993 this business model was, as my sub-title attested, the new frontier. Today, it is the new imperative for businesses. As the competitive environment grows increasingly more turbulent and offerings everywhere become increasingly more commoditized, companies must seek out the desires of individual customers and then do only and exactly what each one needs.
It is a great honor to see what Stan Davis and I started become such a line of research amongst all the attendees of the 2003 Interdisciplinary World Congress on Mass Customization and Personalization. I unfortunately can't be there myself this year, but do wish everyone much success in their endeavors to figure out how companies can better mass customize their offerings. For it is only through efforts like yours that my oft-stated prediction will come true: that Mass Customization will be as important in the 21st century as Mass Production was in the 20th.
-Joe Pine, 2003
MIT Media Lab
The MIT Smart Customization Group is an MIT-Industry collaboration devoted to improving the ability of companies to efficiently customize products, services, and experiences in various industries and for diverse customer groups. This industry interest group aggregates the key players in the area of mass customization and strives to become a vital community of practice in this field.