DATE: November 10-11, 2008
LOCATION: MIT Faculty Club, MIT Sloan School of Management
SEMINAR TITLE: Building a Profitable Mass Customization Business
The objective of the 2008 seminar is to take an intensive look at the success factors and "how to do it” aspects of mass customization and personalization.
The MIT Smart Customization Seminar 2008 is the only event of its kind in North America that provides an in-depth coverage of one of today's most important business trends. It is open to a distinguished group of professionals from diverse industries working on, implementing, or considering mass customization and personalization strategies and technologies. In addition, a small group of pre-eminent scholars will share leading-edge research on issues of importance and practicality to mass customization professionals.
Mass customization today is emerging from a pilot stage into a scalable and sustainable business strategy. We recently have seen a strong increase in investments and success stories of companies doing mass customization on a larger scale.
MIT Media Lab
The MIT Smart Customization Group is an MIT-Industry collaboration devoted to improving the ability of companies to efficiently customize products, services, and experiences in various industries and for diverse customer groups. This industry interest group aggregates the key players in the area of mass customization and strives to become a vital community of practice in this field.